The ExpoPlatform blog

Northstar Travel Group has made ExpoPlatform its event technology provider for four of its major shows. The three-year agreement involves The Meetings Show, Business Travel Show Europe, TravelTech Show and TEAMS Europe.  They will all now benefit from the technology provider’s market-leading solutions to enhance the value of experiences at their shows. Jack Marczewski, Portfolio …

Event budgets outpaced other marketing departments to grow at the highest rate on record across the UK, according to a new report. The latest Institute of Practitioners in Advertising (IPA) study marks the ninth straight quarter of growth in this area and the highest increase in 11 years of data tracking. Read more about it …

ExpoPlatform has become an official member of ICCA as it continues to grow its presence in association events. Joining the organization gives the leading event technology provider exclusive insights and access to the issues facing top executives and their business. ICCA – International Congress and Convention Association – is the largest community for these membership-based …

Sweeping floods disrupted event operations as the UAE grappled with the most severe rainfall in nearly 75 years. The deluge led to several cancellations and postponements even as authorities acted to restore normalcy. That’s the main event story – read more about it below. Here are the full headlines of this week’s event news updates: …

A new and improved suite of digital features will be introduced at IMEX Frankfurt to turbocharge a seamless experience for attendees.  Work has been going on behind the scenes to optimize and improve tools – provided by official tech partner ExpoPlatform – for the show taking place May 14 – 16. Download the IMEX Events …

Leading event associations have re-introduced a key initiative amid a new landscape with “significant opportunity” for “fresh thinking”. The Global MICE Collaborative (GMC) – launched in 2018 – previously had to pause operations indefinitely due to the pandemic. It has now made a comeback with a range of educational and training events for meeting professionals. …

Tradeshows are becoming more expensive to organise. Geopolitical tensions are affecting supply chains and economic uncertainties are pushing upward pressure on inflation.  In addition, rising venue rental costs and wage pressures are weighing down on already constrained budgets by companies demanding measurable outcomes and demonstrable ROI. Organisers have their task cut out – manage the …

Successful live events are a prominent indicator of a thriving industry and economy. That’s why eventprofs get together every year to mark Global Meetings Industry Day (GMID) and shine a light on the role meetings play in supporting communities, business and local economies.  GMID 2024 will be celebrated this year on April 11. The Meetings …

Firms being more “conscious” about who they send to tradeshows is a benefit for the events industry, according to an association leader. Kinsey Fabrizio, new president of the Consumer Technology Association (CTA), highlighted how companies selecting key decision-makers and senior leaders to send to tradeshows means they can get the most out of their participation. …

ExpoPlatform has entered a partnership as technology provider for DLG – organizer of AGRITECHNICA and EuroTier – to provide attendees with a “second-to-none” networking experience. The agreement with the international agricultural and food industries organizer starts with two events in 2024 – including EuroTier, the leading international trade fair for professional animal farming and livestock …